A 'Disruptive
Innovation' is a successfully exploited product, service or business
model that threatens established businesses.
It also has the potential to significantly transform the demands and
needs of mainstream markets
(explain more).
A number of tools
to help business have been developed under a 3 million Euro EU project.
Pete Thomond who coordinated the British involvement (until the project
finished in August 2004), is part of our team. One tool is the "Disruptive
Portfolio Management (DPM)" tool. It aids senior managers to
better manage their decision making process for research and development.
In particular, it focuses upon enabling them to assess and capitalise
upon the threats and opportunities of disruptive innovation.
The
diagram above, shows an analysis of a typical (and actual) company's
innovation being restricted to a path of incrementalism, rather than
having a balanced innovation portfolio.
Other
tools allow technical/management teams to assess there own products
for disruptive innovation vulnerability or to examine competitor weaknesses
for disruptive innovation opportunities. The photographs shows a team
workshop in progress, using a number of the tools.
The
Insight Centre will take your teams through these tools and processes
for your competitive or service benefit.
KnowledgeBoard.com's
Project of the Month (July 2004): Are you ready to Disrupt-It?:
http://www.knowledgeboard.com. NB You need to register for this site.
